At the intersection of marketing, innovation, and sustainability, I'm cultivating a vocation.

I'm leveraging my digital media expertise to advance the causes I care about most. After three years at the U.S. Green Building Council, where I helped manage one of the most powerful brands in sustainability, I currently advise some of the world's largest corporations and most influential nonprofits as a consultant with Bully Puplit Interactive, an authoritative digital strategy firm that's driving the evolution of digital marketing.

This is my story

1996

Digital media debut

The release of "Not Very Smart" first marked my digital media interest at eleven years old.

1999

Confirmation

Through my middle school's website club, I created my first website with Microsoft Front Page and confirmed the digital media passion that would profoundly influence my life.

2005

Greensboro Day School

After years of self-teaching through independent projects, I taught an elective on Creative Suite at my high school, assigning formal grades to 11 students my senior year.

2009

University of North Carolina

While augmenting my skills in digital media, I discovered sustainability as a student at UNC-Chapel Hill, focusing first on alternative transportation and later exploring other subjects, such as energy, waste, food and sustainable business. I graduated with a major in Communication Studies (Media concentration) and a minor in Sustainability, pledging to merge the two passions in my career.

2010

New Forum

As director of communications at Charlotte-based New Forum, I oversaw marketing and communications for two mixed-use developments and four major retirement communities, offering an innovative perspective that refreshed the brands and provided a more robust online presence.

2011

U.S. Green Building Council

As a member of the marketing team for more nearly three years, I helped drive the LEED® brand at USGBC, where my position beautifully married marketing, innovation and sustainability. As a marketing project coordinator, I comprehensively manage marketing projects of all kinds—strategizing, planning, working closely with third-party vendors, and often
designing and developing content myself.

This is my impact

Yannell House · LEED Platinum · Eric Allix Rogers (via Flickr)

Executive presentations

Working closely with CEO Rick Fedrizzi and other senior leaders when they spoke to diverse audiences across the world—from top coorporate executives to tens of thousands of green building enthusiasts in Asia, Europe, South America and Africa—I transformed the visual components of USGBC's high-level presentations, creating powerful imagery that complemented the message rather than conventionally paraphrasing with bullet points.

LEED Dynamic Plaque

The future of LEED is in the Dynamic Plaque, which beautifully displays a building's performance score in five categories. I played a key role in branding the Dynamic Plaque—refining its messaging, redesigning its website, producing short videos, creating Keynote presentations, managing professional photography, and working with USGBC's technology team to envision the future online experience for all building occupants.

USGBC's LEED Platinum headquarters was home to the world's first LEED Dynamic Plaque.

Video production

Following our 2014 Greenbuild Conference, I used our slowest time of year to add Adobe After Effects to my suite of skills. My first videos overviewed USGBC programs and the LEED Dynamic Plauqe.

Staff resources website

Upon recognizing the absence of a central location for USGBC staff to easily access reliable, up-to-date resources such as presentations, one-pagers and statistics, I decided to make one myself. The resulting website continues to be widely relied upon by staff for critical content.

Sports initiative

The sports industry offers one of the strongest platforms for promoting sustainability. I helped to spearhead USGBC's effort to advance its mission through sports, often meeting with top sports executives and working closely with the Green Sports Alliance to promote LEED and develop resources for leagues and teams.

2011

U.S. Green Building Council

As a member of the marketing team for more nearly three years, I helped drive the LEED® brand at USGBC, where my position beautifully married marketing, innovation and sustainability. As a marketing project coordinator, I comprehensively manage marketing projects of all kinds—strategizing, planning, working closely with third-party vendors, and often
designing and developing content myself.

This is my impact

Yannell House · LEED Platinum · Eric Allix Rogers (via Flickr)

Executive presentations

Working closely with CEO Rick Fedrizzi and other senior leaders when they spoke to diverse audiences across the world—from top coorporate executives to tens of thousands of green building enthusiasts in Asia, Europe, South America and Africa—I transformed the visual components of USGBC's high-level presentations, creating powerful imagery that complemented the message rather than conventionally paraphrasing with bullet points.

LEED Dynamic Plaque

The future of LEED is in the Dynamic Plaque, which beautifully displays a building's performance score in five categories. I played a key role in branding the Dynamic Plaque—refining its messaging, redesigning its website, producing short videos, creating Keynote presentations, managing professional photography, and working with USGBC's technology team to envision the future online experience for all building occupants.

USGBC's LEED Platinum headquarters was home to the world's first LEED Dynamic Plaque.

Video production

Following our 2014 Greenbuild Conference, I used our slowest time of year to add Adobe After Effects to my suite of skills. My first videos overviewed USGBC programs and the LEED Dynamic Plauqe.

Staff resources website

Upon recognizing the absence of a central location for USGBC staff to easily access reliable, up-to-date resources such as presentations, one-pagers and statistics, I decided to make one myself. The resulting website continues to be widely relied upon by staff for critical content.

Sports initiative

The sports industry offers one of the strongest platforms for promoting sustainability. I helped to spearhead USGBC's effort to advance its mission through sports, often meeting with top sports executives and working closely with the Green Sports Alliance to promote LEED and develop resources for leagues and teams.

A diverse skill set, growing perpetually.

Since recording "Not Very Smart," I have used a continuous series of independent projects—from Forward Fare to freelancing—to develop my knowledge and skills in digital media.
My foremost objective every day is honing and expanding that skill set.

Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Apple Keynote

Content management systems
Email marketing clients
Google AdSense/AdWords
Google Analytics
HTML/CSS

JavaScript/jQuery
Project management tools
SEO/SEM
Social media and blogging platforms
Written and verbal communication

william@williamnutt.com

336.908.4369